These are a just a few of the variations that the famous In N Out burger restaurant lets you order your burgers. The only catch is they are not on the menu. You have to know them in advance.
If you are unfamiliar with the In N Out, they have some the best hamburgers around and are based out of California. I bring them up because they are what the food industry calls a quick service restaurant (QSR) and it doesn’t matter what time of the day you go, there is always a line out the door.
I bring them up here, because you won’t find any in Minnesota and any restaurant that can create such a cult following based on customer preferences for a secret menu, is a win all-around that should be everywhere.
Anyways, back to the point.
What is a Quick Service Restaurant
In short, it is a fast food restaurant or sometimes you might here QSR. At these joints you will find fast food and minimal table service, thus the difficult name ;
I stumbled across this article the other day that offers some different variations on why entrepreneurs are choosing the QSR model:
But the economy is not just driving consumers to the quick service concept. Laid off professionals looking for a place to invest their nest eggs are embracing franchise opportunities as a safer way to enter the restaurant industry.
“In the QSR industry, it’s extremely beneficial for somebody coming into the business because they don’t have to recreate the wheel with their business,” said Garth Snider, president of FranchiseOpportunities.com. “They’re given brand recognition by the franchiser.”
Go for it
Start with a franchise or create your own brand and grow it.
There are many benefits to franchising a quick service restaurant than starting a business from scratch. First of all, the risk minimization is less being that the business model has already proven successful. When looking into the model, a wealth of information is provided to the franchisee to make sure that the business is a right fit. Training is provided by the franchiser which is important from the start.
However, creating your own QSR provides a sense of community and not some national chain moving into an area. It will be more difficult to start and everything will be from scratch but if your an entrepreneur you live for the challenge.
Marketing is easier with a franchise, the brand is already out there and all it needs is some solid market penetration. The franchiser usually provides everything given a small amount of the franchise fee goes to a cooperative marketing fund. If capital is needed or a loan, usually the franchiser has relationships in place with a lender which may make it easier to obtain the loan.
You can find a creative economic niche with that caters to the right individual.
And will some please bring an In N Out to Minnesota.
If you are interested in looking into the retail space for your quick service restaurant model in the Twin Cities, go ahead and reach out here.